PETA's "vegetarians have better sex" video from the Huffington Post
The most popular video of the year could be the one that didn't play
If the networks refuse to air your commercial then you have found the perfect success, the fuel and spark for the masses to go to Youtube or Google search and watch your "forbidden video".
Peta's vegetables and sex video has been rejected by NBC for viewing among the other beer and sex, race cars and sex, and cheeseburgers and sex ads that adorn the commercial breaks of the superbowl. It took me one second to Google search the "forebidden" video on Newsweek online.
I had to watch the video to judge for myself if it violated some kind of line of "decency" in commercial advertising; an oxymoron I know. I had to watch to know what people are referring to around the water cooler, it is a social story now that your views of the rejection of the commercial identifies your own "moral" position.
Commercial advertising now pays to go over the top. There are so many outlets for your commercial to be aired other than the commercial on t.v.; kudos for PETA for finding a way to get the press they wanted without paying for the hefty superbowl commercial fees.
Thank youPETA for the excellent lesson in marketing and advertising.
Why PETA's "Vegetarians and Sex" video is great marketing
by Mark Stegman | 10:30 AM in great marketing, PETA Sex Video |
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